What's in a brand name?

From the forum: "I guess some of you know the latest joke in the country. Please do a web search on 'Sarna Anti-Itch lotion.' Then, look up the word sarna in any Spanish dictionary. This is hysterical!!!! TV commercials of this new lotion have been on TV the whole day today."
 
The poster in the forum is correct. This is pretty funny. There's a reason this product — or at least the anti-itch lotion made by the same company — is known as Prurix in Latin America and Sartol in Spain. Join the discussion...
 
This reminds me of the often-told tale about how the executives of General Motors made a huge blunder when they tried to market the Chevy Nova in Latin America. That's a story that has been told and retold so often that many people believe it. Learn more about the Nova urban legend...