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Language and the Presidential Campaign
Part 1: Reform Party Hopeful Decries Use of Spanish, Other Non-English Languages
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Dateline: 10/23/00

Is the United States in danger of becoming a bilingual country? And if so, is that possibility indeed a danger?

Pat Buchanan, the Reform Party candidate for U.S. president, thinks so on both counts.

Buchanan has struggled in his long-shot campaign, and he currently is getting only about 1 percent in the national polls. But the fact that Buchanan chose creeping bilingualism (or multilingualism) as a theme in his first TV commercial, which started airing two weeks ago in 13 states, most of them with high Spanish-speaking populations, shows that the issue is one that resonates with a significant number of Americans.

The commercial begins with a man sitting at his kitchen table who starts choking when he hears a news report that "English is no longer our national language." He struggles to reach the phone to call 911. "Please listen for your language," says a recording when the phone at the 911 office is answered. "For Spanish press 1, for Korean press 2, for Bengali, press 3, ...."

"Do you ever miss English?" the announcer on the commercial then asks as the commercial goes on to make a pitch for Buchanan and his call for strict limits on immigration. "Vote for the third party first," concludes the ad, which campaign officials plan to run until election day.

At least one of Buchanan's radio ads also has emphasized the language issue, pointing out with alarm the multilingual nature of the Los Angeles School District.

It all seems a bit absurd, considering that not only is English firmly established as the national language of the United States, but that it also has become the de facto world language for travel, trade, diplomacy and online communications. Ironically, even in Buchanan's ad the 911 recording is in English. But the growing use of Spanish and other non-English tongues has nonetheless raised concerns, some legitimate, some xenophobic, that the United States could be losing some of the unifying effect that a single national language can have. From the days of the Tower of Babel onward, language differences have been more often a cause of contention rather than an impetus for harmony.

Although immigration and language issues have been a matter of political dispute for some time, they were all but unspoken during most of this year's presidential campaign until the Buchanan ads started airing. The issue has surfaced, however, in some congressional campaigns.

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