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Gerald Erichsen

Gerald's Spanish Language Blog

By Gerald Erichsen, About.com Guide to Spanish Language

Is Amo a Laura for real?

Sunday April 30, 2006
Is the video Amo a Laura, making the rounds of various Spanish-language Web sites and beyond, a sincere pro-chastity presentation, or is it a cruel parody of one? Are audiences laughing with the well-scrubbed stars of the video, or laughing at them?

The only way to tell may be to see for yourself — this video has to be seen to be believed. Amo a Laura can be viewed best at YouTube; if that doesn't work, try OcioyDiversion.com or Google Video.

The more Spanish you know, the more you can appreciate it. I can't provide a translation here because of copyright restrictions, but the song — whose full title is often given as Amo a Laura pero esparé hasta matrimonio ("I love Laura but I will wait until marriage") — starts out saying, "Let's do this crossword puzzle together, and let's put off the other thing until later." The line "To love is to know how to wait" is repeated several times. At one point in the video, one young man tells another that love requires respecting another and that waiting for the amazing consummation of love will be rewarded.

Once you've seen the video, click on the Comment link immediately below for some background on the song.

Comments

May 1, 2006 at 1:50 am
(1) Spanish says:

Here’s what I can tell you about the video: The group performing Amo a Laura is known as Los Happiness, and the video was originally distributed through the Web site of Associación Nuevo Renacer, the New Rebirth Association, which has as its slogan por la juventud sin mácula (for purity of youth).

What I can’t tell you is whether Associación Nuevo Renacer is a real organization. Discussions on various Spanish-language blogs indicate that the association and its Web site are a creation of the MTV marketing department, but so far I haven’t been able to verify that. All I can say is that if the NoMiresMTV.com site is a spoof, it’s an awfully convincing one.

Updated to add: According to the Spanish newspaper El Mundo, this video is indeed the brainchild of MTV España. Apparently, the campaign has been successful. According to one blog based in Valencia, Spain, the spoof site was visited almost 1.6 million times in a four-day period, while MTV’s Spanish site had only 78,066 visits.

May 3, 2006 at 1:22 pm
(2) Joanne Vasquez says:

I’m with Gerald: It’s awfully convincing!

May 3, 2006 at 2:08 pm
(3) Tom says:

If you can stifle the gag reflex, it’s knee-slapping hilarious.

Notice the clothes too — “our four” are all wearing light colors and white from the waist down. The couple discovered embracing are wearing dark colors — sinister indeed!

May 3, 2006 at 2:20 pm
(4) cdoersom says:

Oh…how oogy. I don’t understand what they’re saying and it still makes me embarassed for them.

May 3, 2006 at 2:32 pm
(5) anita says:

It is funny. It is really corny! The whole production seems like it’s from the 70’s. If they want to produce a pro abstinence video, I think they can do better than that. It’s downright silly to an older adult’s eyes.

May 3, 2006 at 3:04 pm
(6) Jerod says:

This is definitely a joke. Anybody serious about an abstinence campaign would be likely try TOO hard to be hip, in a Saved by the Bell sort of way. The fashions used in the video and sound of the sound of the song are both throwbacks to the early to mid 60’s, and both were gauche by the time the late sixties came around. In other words, this video does a lot to make abstinence look UNCOOL to adolescents, at least for any adolescent alive since 1965 or so. If we, as adults, are chafing at it, just imagine how the kids would react!

May 3, 2006 at 9:39 pm
(7) Melita says:

Definitely a spoof!!! American Protestant “chastity” organizations have tons of money and would have made a much more professional and convincing production. As for right-wing Catholic organizations, they don’t like to be laughed at, so it wouldn’t be them. What fun! Melita

May 3, 2006 at 11:33 pm
(8) kc says:

It’s not . It’s
.

May 3, 2006 at 11:34 pm
(9) kc says:

It’s not http://www.nomasmtv.com. It’s http://www.nomiresmtv.com.

May 4, 2006 at 3:48 am
(10) Kim says:

Its a spoof!!!!!!
I have to tell myself this to avoid vomiting on the keyboard!!!

May 4, 2006 at 7:35 am
(11) Kevin says:

This campaign was designed by BBDO and, as you have already read/seen, it’s been extremely successful. Far ahead the minds of the most conservative Spaniards!

May 4, 2006 at 10:51 am
(12) cole says:

saw some other videos from them , when i was in spain (march 2006). Lots of music from spain sucks. Thats why their record stores are filled with English Languauge Music and hardly anything from Mexico or South America.

May 5, 2006 at 4:25 am
(13) Jose Mari says:

hey cole ,
You chose a bad month to go to Spain and a good one to stop smoking.CACHONDEO(Please Gerald next word to explain.).
Have you heard of bands such as: Amaral , La union, la oreja de Van Gogh,etc.
I recommend you hear ‘preso numero 9′ (joan baez). You need to know quite a bit of spanish to appreciate it. But if you hear it i can translate it for you.
You can take samples from emule.
There are a lot of music sung in english I don’t like (hip-hop,heavy. It sounds to me like aserejé), and for this I don’t say English music sucks.
Tú no sabes de la misa la mitad.
Btw, can’t you see the irony in the video, EXTREMES TOUCH.Do you get it?

May 5, 2006 at 11:35 am
(14) Edith says:

Abstinence doesn’t work, contraceptives like condoms and the pill do. Anyway, why should marriage be the only legitimate form of bonding? Some people live together happily for decades while others marry and re-marry within a couple of years. To me, the concept of marriage has no special meaning and therefore the whole chastity issue is irrelevant. It would be better to teach young people about the meaning of sex and love because so many of them have mindless sex just for the mere sake of it.

May 5, 2006 at 1:36 pm
(15) ROM says:

Amo a Laura
Pero esperare hasta el matrimonio…

funny indeed :P

May 14, 2006 at 4:55 am
(16) davidincarapin says:

This is part of a campaign by MTV ( entitled No mires MTV – Don’t watch MTV)

May 25, 2006 at 12:26 am
(17) Ricardo says:

Cole, try Joaquin Sabina, Estopa, El Ultimo de la Fila, El Canto del Loco, La oreja de Van Gogh… No english ogroup can stand up to them… oh… Amo a Laura is a spoof, but its also posied to be one of the greatest hits this summer. how ironic…

June 7, 2006 at 9:58 pm
(18) Bassil says:

You should check out the parodies of this video (which is for real btw) They are all over Youtube. One of them is ‘Amo A Jorge’ meant to be a homosexual version of the song, it starts out with “Hagamos Juntos una buena sauna” there is another version which is extremley dirty and starts off with “Hagamos Juntos un sesenta y nueve”. The are absolutley hillarious.

June 8, 2006 at 10:32 pm
(19) Spanish says:

I haven’t seen those parodies, but I did see one where they used the original video (editing it so the mouths would move at the right time) but with the Spanish version of the “Up With People” theme from the 1970s for the soundtrack. It worked quite well.

June 20, 2006 at 11:29 am
(20) Lupe says:

Check out this version:
http://www.youtube.com/watch?v=btAmrxsLs_s

August 31, 2006 at 6:43 am
(21) notcole says:

cole,
**Lots of music from spain sucks. Thats why their record stores are filled with English Languauge Music and hardly anything from Mexico or South America.**

that’s like saying “all music from US sucks, that’s why they have german music and not from UK”. It has nothing to do…

Lesson 1, Mexico and South America are not Spain; common roots but different cultures.

Maybe the reason why in Spain you don’t find music from Mexio and South America is because they don’t like the music from there, which is NOT the same as the music from Spain.

You’re not one of those who thinks that America is a country and not a continent are you? you’re not one of those who think that Spain is in south america, or that Honduras is in the south of Europe, right? Because you seem to think so…

February 2, 2007 at 8:13 pm
(22) lau says:

“Thats why their record stores are filled with English Languauge Music ”

I would say “ALL record stores are filled with English Language Music” and add ALL movie theaters are playing Hollywood films, etc… and it’s not precisely a matter of quality but of quantity, and of course, money.

January 24, 2009 at 12:23 am
(23) Edgard says:

@Cole: Perhaps you just missed them or don’t know much about Latin American music? I was in Spain from July til November of that same year (2006), found heaps of Latin American music in stores…

April 8, 2009 at 12:47 pm
(24) Lee says:

I don’t know where Melita gets the idea that Protestant chastity organizations have a lot of money. Most organizations depend on donations, so they certainly do not have a lot of money.
On the other hand, the abortion industry makes lots of money and that is part of the reason that abortion is legal for any reason, throughout all 9 months of pregnancy in the US.
Planned Parenthood, for example, gets money from the federal government, which no Protestant or Catholic organization gets. Planned Parenthood profits from abortions, as do the clinics and doctors that perform them.
Please, Melita, get your facts straight.

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