NFL finds Spanish-language merchandise to be a gran éxito
Tuesday November 25, 2003
If you're looking to buy a "Vivan los Houston Texans" shirt, you're probably out of luck. The National Football League this season tried marketing Spanish-language merchandise, and the results have been sellouts in all eight target cities. Soccer is still by far the number one sport among native Spanish speakers in the United States, but that doesn't mean there isn't a sizable market for fútbol americano. Read more... (Source: Associated Press)


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